Team
We've lived academy and elite sport from the inside - as players, coaches, and sport psychology specialists.
Clutcher exists to close the gap between good development plans and what actually happens in the player's week.
Good plans get written everywhere. Few of them survive the week. Clutcher exists to change that - turning the work coaches already do into something players actually carry with them, every training, every game, every reflection.
As a player, I used most of the club platforms out there. They were built for admin and reporting – not for me. The data I shared disappeared into a black box. Plans got written, filed, and rarely opened. The work belonged to coaches and directors – never to the player it was supposed to be about.
The mental side was no better. I'd sat through plenty of mental training – sessions, workshops, frameworks – but it stayed theoretical, detached from the pitch and from my plan. None of it stuck.
What made me believe in it was the moment it got tied to what happens on the pitch – and to my own development plan. Short mental habits that activated what I was already working on. It kept me focused on the right things through the week, and performing at my top level game after game.
When I hung up the boots, I wanted young players to have what I'd found. So we built it.
In Clutcher, players own their development – not on their own, but carrying the plan they shaped with their coach into their week. And coaches get the signals to follow up each player, one by one.
Office
Møllergata 6, 0179 Oslo, Norway
